Are you tired of covering yourself in $100 bills? Does your skin suffer from an excess of money? Forget those plebian lotions and creams—now you can layer your face in 24-karat gold. Yes, you too can turn your hideous face into an eerie replica of the Mask of Agamemnon!

Actually, most of the gold facials on the market aren’t that expensive. Some of them are fake, most are snake oil, and none contain more precious metal than, say, a bottle of Goldschlager. The trick seems to be in the accessories. This video shows the application of one of these swanky masks. Before covering your face in bullion, you have to layer on a “serum” that keeps the gold in place. My guess is that the serum is the real deal, and the gold is an exfoliant at best. But hey, if you’ve got money to waste, go right ahead and lacquer your face with whatever you damn well please.

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